News

News

MEMBERSHIP

Recruitment v retention – which is more important?

We often find ourselves being asked if recruitment or retention is more important for a trade association, but we think they’re equally important. If you don’t recruit you can be left with a stagnant membership and if you don’t retain members you will have a ‘leaky bucket’ situation where there is a steady flow of […]

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NEWS

Membership Development Manager joins the Association Management Company

The Association Management Company kick-start the new year by recruiting a Membership Development Manager. One...

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GOVERNANCE

Why every association should have a SODA

SODA is an acronym for Schedule of Delegated Authority. Within a typical corporate organisation, it...

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